Start A Conversation

Can We Talk?

A Guide to Having Courageous Conversations about Smoking

For a long time, tobacco companies have deliberately marketed their addictive products to Black communities. This has made smoking seem normal in our communities and it’s now a major cause of preventable illnesses and deaths among African Americans. It’s important for us to realize how much influence the tobacco industry has had on our community. We need to take back control and change the attitude towards smoking. One way to start is by talking openly with family, friends, and those close to us about smoking. The Can We Talk? guide can help with these discussions. By talking about it more, we can change how our community sees tobacco — from something accepted to something not okay.

First, think about how you’ll approach the conversation, and when is the right time to have it. Keep the following in mind when considering the approach:

  • How in-depth you expect the conversation to be
  • Your angle or focus
  • Where and when you will have the conversation
  • Whether to have the conversation in person, on the phone, or in writing

It is important to prepare some key messages for your conversation:

  • Start by planning what you will say to begin the conversation
  • Develop key message(s) that focus on keeping the person open to the conversation
  • Approach the conversation in a caring and empathetic way with your messages
  • Share information about the health impacts of tobacco, industry marketing to the Black community, and how Big Tobacco makes cigarettes more addictive
  • Anticipate common responses and prepare your replies

Ensure you are in the right frame of mind to have the conversation:

  • Have realistic expectations
  • Give a heads-up if needed
  • Practice the conversation
  • Center yourself

Have the conversation using key points and be sure to:

  • Listen carefully
  • Encourage the person to share
  • Use positive body language
  • Share your own experience of smoking and addressing it, if applicable
  • Lead with empathy
  • Close the conversation in a positive and loving manner

Remember, your conversation may be the first of many. You may just be planting the seed to get your family member or friend to think about addressing their tobacco use. It is important to continue showing your concern about the acceptance of smoking that the tobacco industry has established and/or their health.

If they’ve decided to try to address their tobacco use, ask them how it is going and what you can do to support them. Offer ongoing support and help them navigate any challenges they may encounter.

Helpful resources:

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